Interactive AR Experience at Taronga Zoo
project overview
To support communities in Northern Kenya and engage visitors and create a unique experience, Taronga Conservation Society Australia has installed two digital kiosks in the newly opened Savanna section. These kiosks serve as photo booths with AR face filters, and the captured images are later displayed on a digital screen nearby. I coordinated all aspects of the design process, including user research and workshops, information architecture, wireframing, design and prototyping, as well as usability and onsite testing.
Client
Taronga Conservation Society Australia
Year
2020
Category
Product Design
Agency
Bourne Digital
Approach & challanges
Kenya’s endless savannah is home to animals found nowhere else in the world. Its wildlife, breathtaking views, and diverse culture, attract thousands of tourists every year. However, some regions are facing their worst drought ever, affecting both people and wildlife and causing competition over food and other resources.
To support communities in Northern Kenya, Taronga Conservation Society Australia started the ‘Beads of Wildlife’ program. Zoo visitors can purchase handcrafted beads made by Kenyan women, with all profits going directly to the artisans who created the beadwork.
To streamline the bead purchasing process and engage visitors, two interactive screens were placed within the Savannah zone, allowing users to take pictures of themselves using AR technology. A digital wall nearby displayed all the photos taken.
A series of workshops with key stakeholders were held to understand the requirements and workflows. The design process began with sketches, progressed through wireframes, and culminated in high-fidelity designs. The interactive prototype was tested with key stakeholders and zoo visitors, with iterations made based on their feedback.
Digital kiosk users can be classified into two main groups: tourists (both interstate and overseas) and frequent visitors (annual pass holders). Both groups typically include families with children, so the focus was on creating easy-to-use interfaces accessible to younger users. The challenge was to ensure the flow was as simple and fast as possible to prevent queues at the photo booths.
results
The result was a fun and engaging app that effectively met user needs and expectations. By incorporating feedback from stakeholders throughout the design process, an intuitive interface was created to facilitate seamless interactions. The app’s dynamic features and user-friendly design not only enhanced overall user satisfaction but also encouraged frequent use and positive engagement.
The iterative approach, from initial sketches to high-fidelity designs, ensured that the final product was both visually appealing and functionally robust.
17,252
beads sold
1,000+
women in Northern Kenya financially supported