digital product Designer
Intro
Hey, I’m Natalia, an independent digital product designer crafting engaging and intuitive experiences across diverse industries, including design agencies, Web3 companies, streaming services, UX consultancies, and startups. I specialise in product design and branding and I am driven to work with kind, ethical brands that make a positive impact.
Selected Works
(2020-2025)
Designing the Future of Tennis
Tennis Australia x One Future Sports
UI Design
Smart Cats: Bringing NFTs to Life
Smart Layer
NFT Illustration
Boosting Conversion: Pricing Page Redesign
Gorgias
Web Design
Interactive AR Experience at Taronga Zoo
Taronga Conservation Society Australia
Product Design
Simplifying HR Performance
Woolworths Group ANZ
Product Design
Swell Product Design
Swell
Branding / Product Design
Catch Max
Glenn Maxwell x Smart Layer
NFT Design / Web Design
Staff Experience App
Taronga Conservation Society Australia
Product Design (UX & UI)
design approach
BRANDING
With a focus on crafting visuals that authentically represent a brand’s values, the approach involves carefully harmonizing color, typography, and design elements to create a unified look that captures the story. Specializing in ethical brands, every aspect of the branding is designed to feel intentional, leaving a lasting impression and strengthening the connection between the brand and its audience.
Digital Product Design
A comprehensive approach is taken to create impactful designs, starting with thorough research and exploration to understand user needs and market trends. The process focuses on information architecture and wireframes to structure the product effectively. Once the foundation is set, styling and branding are applied to ensure a visually appealing and user-friendly experience. The goal is to deliver designs that not only look great but also provide a seamless and intuitive user experience.
Services
Product Design (UX & UI)
Web Design
Mobile App Design
Web Development (Webflow & Framer)
Design Project Management
Illustration